“You look great today!”
No matter how tiring your day is, this compliment will keep you happy all day long. Trust my word!
Nobody can challenge the power of a word; just one word can make your bad mood better and vice versa… One word is capable to change the fate of countries.
The same is true in the world of digital marketing.
Content Marketing: The content you provide has an impact on the consumer and it is the main motive of purchase decisions, especially since the buyer always feels hesitant when choose what is appropriate for him/her.
What is Content Marketing?
Content marketing is a digital strategy in which companies create honest, transparent and educational content to present an ideal experience for the buyer. Typically, this content is used in publishing and promotion to achieve multiple goals, including driving website traffic and more leads, as well as ultimately helping the sales team to make out new deals faster.
Content Marketing
Are you ready to learn more about content marketing and the best way to promote your business today? Buckle up!
Whenever you add any value to the reader’s life, you are providing content that is relevant to him/her. Here, you have to take advantage of this opportunity and promote your business in an indirect way that will professionally serve you to the fullest. In other words, instead of promoting in a straightforward way, you are providing valuable and relevant content that helps them solve their problems.
Types of content marketing:
There are many types of content marketing that you may choose for your strategy, here are some of them:
1. Paid ads:
This way can help you reach a wide audience and give you the chance to position yourself in all the places you want to see. These ads are very useful when paired with inbound marketing. There are many places where you can share ads on sponsored content, social media, landing pages and others.
2. Videos:
According to recent research, more than 50% of consumers express that they want to see videos of brands they interact with. Additionally, video marketing can boost conversions, improve your return on investment, and help you build good relationships and trust with audiences. There are multiple ways to share this content and the most important one is through social media platforms.
3. Podcasts:
Within the past month, it was found that 37% of adults in US had listened to podcasts. For that reason, many companies have started creating and sharing their own podcasts.
Podcasts are a creative medium to cover any topic you choose. In addition, you can control other related factors, such as the tempo of episodes, how the podcast is cast, where the podcast will be announced and the duration of the episodes.
4. Blogs:
They are a powerful type of content that offers creativity in purpose and topic. With a blog, you can promote other blogs content and articles via links, incorporate specific product or service information, interaction with customers and using social share buttons.
5. Infographics:
Infographics present content, information and data in an easy-to-understand way. Using simple words, short statements, and some images, infographics are a great way to perfectly deliver your message. They are good for summarizing an educational or complex topic so that all types of audiences can understand your point.
6. Social media networks:
With more than 3.6 billion social network users around the world, it is easy to understand why so many companies are investing in social media marketing. There are a number of platforms to work on, such as “Facebook”, “Instagram”, “Pinterest”, “LinkedIn” and “Snapchat”. Actually, there are many ways through which you can create and share content on each of them, including photos, animation, videos and stories.
- Do you think of running a successful blog? Do not trouble yourself with preparing, launching, managing and developing strategies, as Shibly Marketing will do it professionally for you :
Can you contact your customers without content?
The answer is NO! Without appropriate content, there is a poor chance to communicate with your customers presented in taking them to the home page of your website or tweeting with a new discount code. This is not the proper interaction, but an old marketing technique. It does not work with social networks. To succeed with social media, brands must have something worth to display.
Then you only have to rely on coherent content and good strategies. It is well known that “good content is the social currency, and without that the brand has nothing to share”, as well as “effective content in the social environment is the one on which the brand’s story is based”. It should focus on the overall business goals of the brand and lead customers to the right track, converting them into potential customers and pushing them to buy, sign up, or inquire.
How much content should you create?
There is no set rule as to how much content to create. This will vary depending on your goals, business, and current resources. But the more content you create, the better results you gain. You need to provide what is good, thoughtful and based on a comprehensive content strategy. If your resources are tight, using some of the budget available for content is better than nothing. Test what really works, try to improve and always create new plans.
In fact, the thing is not limited to posting some attractive words on social networking sites, yet it takes an integrated organization between all types of this marketing. Thus, managing content by specialists in Shibly Marketing team is the best solution, contact us.
Read More:
-
Digital marketing. The strategy of today and tomorrow. What is it?
-
The key to make search engines love your website! (SEO)
*Resources:
- hubspot.com
- moz.com
- copyblogger.com
- Understanding Digital Marketing by Damian Ryan book.