Users spend 89% of their time on mobile apps, which makes them dominate the world of communication. This is because mobile phones are smaller and lighter than computers, so users can easily carry them everywhere and make purchases anytime they want.
What do we mean by mobile marketing?
It refers to any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. Mobile marketing uses technical and modern features, including location services, to customize marketing campaigns based on an individual’s location. Mobile marketing is a method by which technology can be used to create a personal promotion of goods or services for a user connected to the Internet all the day.
Mobile marketing vs. traditional marketing!
Unlike traditional marketing efforts, mobile marketing benefits from the fact that users carry mobile phones with them wherever they go. As a result, location-based services can collect customer data and then offer coupons, deals, or promotions based on their proximity to a store . These marketing campaigns can be more targeted and specific to the individual user, and thus they should be more effective for the company doing the marketing. For example, a marketing campaign might send food-related coupons to a customer, who approaches a particular supermarket.
Mobile marketing statistics 2020
- Location-based marketing strategies are proven to be 20 times more effective than other ads.
- Two-thirds of customers who use smartphones are more likely to buy from companies that have mobile apps or websites when they provide custom content for their site.
- Android has 68% of the global mobile advertising market.
- Marketers and advertisers put 51% of their budget in mobile ads.
- Spending on mobile site-targeted ads will grow to $ 32.4 billion in 2021.
- It is estimated that spending on mobile search in the US has reached $ 28.25 billion for this year.
- 57% of users would not recommend a website business when they have a bad mobile experience.
- In contrast, 90% of buyers who have an excellent mobile experience will purchase the same brand again.
- By 2021, half of e-commerce sales will be done via mobile phone.
The most important mobile marketing statistics 2019
- 78% of all teens used their smart phones instead of laptops.
- 55% of companies have built apps to increase sales, and 50% of companies have done so to improve customer experience.
- According to Statista, “WhatsApp” was ranked as the most popular app with 1.6 billion users.
Mobile marketing trends in 2020
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Buying process using voice assistants:
Voice assistant technology is more effective than some marketers imagine. A recent PwC study showed that only 10% of the survey respondents were not aware of the possibility of purchasing products through the voice assistant, while (72%) of other users used the voice assistant. In short, it is time for companies and business owners to add this feature to their users’ buying process.
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. Building personal relationships via chat applications:
Chat application ads are very popular. In a recent Facebook survey, 53% of respondents saying that they prefer to shop from a company, contacting via a chat window. With direct contact with sales or customer service, the need to employ a chat app will become critical to all brands, especially tech and FMCG companies.
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The rapid growth of m-commerce:
As we all know, e-commerce is not a new trend. People have used their mobile devices to make purchases for a few years. So what’s new about that? Actually, the particular growth in this trade is the new thing about it. It is expected that more people than ever will turn to their phones or tablets to make purchases in 2021.Mobile-based sales are expected to reach $ 284 billion in 2021, which is 45% of the total e-commerce market in the United States.
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The growth of mobile gaming:
In 2017, most of the gaming revenue was driven by console and PC sales. Mobile games now account for 57% of the industry’s total revenue. By the end of 2020, 213 million Americans are expected to engage in electronic games on their smartphones and tablets. In other words, almost everyone will adopt mobile games. Last year, “Netflix” reported that “Fortnite” is a bigger competitor than “HBO”. This may sound strange, but it makes a lot of sense with electronic games that makes mobile phones an essential communication platform for the young and old.
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The amazing effectiveness of location-targeted mobile ads:
Smartphones have provided marketers with a magical solution in the form of being able to display ads targeted to locations while consumers are on the go. No wonder this combination of targeting proper time and place has proven its effect. This is the main reason why brands of all sorts (from local dentists to global retailers) have been devoting advertising spend to this format. Spending on location-targeted mobile ads is expected to reach $ 39.1 billion by the end of this year.
Mobile marketing advantages:
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The biggest interaction:
Engagement with mobile marketing is roughly five times higher than that of print ads. It allows companies to create short messages to consumers, because customers tend to interact with short and simple ones.
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Measurable interaction:
When submitting specific coupons, the volume of responses can easily be calculated based on the number of people requesting offers. Remember to make the offer for a limited time, as this will increase the number of your responses. Additionally, a quick reply with ‘a thank you letter’ via email will secure a higher percentage of potential customers.
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Always available:
A mobile phone is a device that users carry with them all the time, which makes it the first marketing channel available around the clock, seven days a week, so they can be reached in this way at any time and place.
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Less content is required:
Mobile advertising can be effective with a simple headline and a very short paragraph. It is an advertisement based on images and first impressions more than a complex value. You are creating something that makes the mobile user want to have. For many companies, the costs involved in creating this content are much less than the costs spend on video marketing, general content marketing, or social media marketing.
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Shareable content:
Mobile advertising is not just about making the user click or remember your website or phone number, it creates content that is easy to share across social media platforms. This type of advertisement helps brand ambassadors extend your message to other networks that may not always deal with the goods or services you provide. With the right message and a little luck, your ad will go viral.
What are the types of mobile marketing?
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SMS marketing:
SMS marketing is one of the oldest forms of mobile marketing, as you send messages using the phone numbers of potential customers.
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MMS marketing:
MMS service is not new to the mobile marketing industry. This type of marketing is done by sending out temporary slideshows of images, texts, audios, and videos.
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Push notifications:
Push notifications are another important mobile marketing tool. Brands help deliver these messages to potential buyers in a simple and effective way through the apps on their devices.
*This method is cheaper compared to SMS marketing if used for a longer period, but in the short term, it may be more expensive.
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App-based mobile marketing:
Today, people interact with their mobile apps as a huge number of apps are downloaded daily on these devices. “Google Play” is the first place that millions of users visit every day to download new applications. According to the latest studies, it is clear that Android smartphones are currently dominating the online scene.
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Game-based mobile marketing:
Everyone loves to play games on their mobile devices, and the massive success of “Pokémon Go” is the main example about this. This platform is very important to interact with our target audience directly, as different types of ads can be displayed during the game such as pop-up and video ads at the beginning or end of the game.
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Search ads:
They are provided as additional extensions to search ads mainly used by search engines like Google, Microsoft, etc.
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QR codes:
These icons are mainly used for mobile gaming sites. Users scan these codes through their mobile camera to reach a specific site.
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Mobile image:
Images are used as an important mobile marketing tool, as ads are placed in various places on the website such as header, footer or as a popup for images.
How effective is mobile marketing?
Once your organization is fully convinced of adopting a measurable and adjustable marketing strategy, management should clearly define the goals to be achieved with mobile marketing. Which they are:
- Acquiring a new generation of potential clients.
- Maintaining permanent clients.
- Publish detailed information about the company’s goods and services to increase brand awareness.
- Future plans and launching new products.
Mobile phones are not the future, but the now in which you meet your customers within the environment of their choice, not the place that suits you.
Since our phones are working like supercomputers in our pockets, we can search, find, learn, interact and buy whenever we want. Just remember that you have an unparalleled opportunity to get closer to your customers more and more. It is up to you and you have to act directly.
How to start?
Contact Shibly Marketing and we will lead you to success with our various marketing solutions.
Read More:
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*Resources:
- wordstream.com
- uk.marketo.com
- investopedia.com
- Understanding Digital Marketing Book, By Damain Ryan